Schnitz

Located in New York City’s East Village, Schnitz is known for Schnitzel sandwiches; serving each with a lemon wedge for that extra punch.

To showcase Schnitz’s history so we created a custom newspaper using their old blog posts. This served as both a promotional and hero piece within the space as custom wallpaper. The menu and printed collateral are straight forward with a little bit of playfulness, just like the food they serve. We kept the color palette very simple, using yellow and black for a high contrast punch and played off their signature sandwich garnish, the lemon.